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This web site deltaasset.com states the following, "Our commitment is to provide sound, professional investment management in a cost effective manner." We noticed that the website said " Delta Asset Management was founded in late 1989 and has since grown to a team of 10 professionals and 948 Million in assets under management." It also said " Delta is a Registered Investment Adviser focusing on discretionary management of common stock and fixed income portfolios for corporations, individuals, retirement plans, pensions, and foundations. Delta and predecessor firms have delivered comp." The header had Fiduciary as the highest ranking optimized keyword. It is followed by investments, financial planning, and fee based which isn't as ranked as highly as Fiduciary. The next words deltaasset.com used was stock. Memphis was included but will not be seen by web crawlers.